Honoring Korean botanical heritage. Elevated by advanced biotechnology.

Honoring Korean botanical heritage. Elevated by advanced biotechnology.

'PUL & SAHM' is about balance.

Each formula is designed with maximum delivery and biocompatibility in mind to support long term skin health. Korean traditional heritage with advanced biotech and clean standards. Because every drop should work with purpose.

Honoring Korean botanical heritage. Elevated by advanced biotechnology.

The Skincare
Industry Gap vs. US

Good on Camera vs. Better Skin Over Time
Minimally Safe vs. Clean Conscious
Marketing Claims vs. Verified Results

Good on Camera vs. Better Skin Over Time

Industry Problem #1

Products rushed to market to chase trends

Optimized for quick surface glow instead of real long-term results. Little or no clinical testing on the finished formula.

PUL & SAHM’s Solution

Focus shift from virality to long-term skin health

Developed with real community feedback, not just assumed. Final formulas clinically tested with significant results.

Minimally Safe vs. Clean Conscious

Industry Problem #2

Performance is often prioritized over balance

Many products are designed to maximize impact at the expense of balance, conscious standards, or long-term skin resilience.

PUL & SAHM’s Solution

Clean-conscious and clinically minded

We believe both should be standard, balancing performance, skin tolerance, and formulation integrity.

Marketing Claims vs. Verified Results

Industry Problem #3

What's promised isn't always what's proven

Too many products' claims rely on ingredient data without verifying the performance of the final formulation.

PUL & SAHM’s Solution

Verified from formula to final product

We validate our final formulas through clinical testing and community feedback.

1 / 3
Good on Camera vs. Better Skin Over Time
Minimally Safe vs. Clean Conscious
Marketing Claims vs. Verified Results

Our Brand Values

  • Beyond The Surface Delivery
    Beyond The Surface Delivery

    We look beyond what goes into a formula and consider the base that supports it. Each is designed to help actives perform more effectively while maintaining compatibility and consistent performance over time.

    Beyond The Surface Delivery
  • Proven Performance
    Proven Performance

    We believe skincare should be measured by results, not trends. We prioritize clinically tested formulas and real community feedback to provide products you can rely on for improvements you can see over time.

    Proven Performance
  • Meaningful Concentrations
    Meaningful Concentrations

    More is not always better. Each ingredient is used at levels supported by research, balanced within the formula to perform as a whole.

    Meaningful Concentrations
  • Clean Transparency
    Clean Transparency

    Clean should be a baseline. Clinical and natural are often treated as opposing. We maintain both, excluding what does not belong and clearly disclosing the levels of key actives that drive results.

    Clean Transparency

PUL (병풀)

Represents TECA (Centella Asiatica ‘aka’ Tiger Grass) exosome biotechnology, enhanced with a positive charge to create a magnet like ‘pull’, guiding more efficient delivery of actives.

PUL (병풀)

SAHM (삼/삶)

Represents depth, root in heritage, and formulas designed for better skin over time, supporting graceful aging throughout life.

SAHM (삼/삶)


Meet the Products Designed with Purpose